Warm domains, clean pipeline

Outbound performance depends on the boring parts most teams skip: clean infrastructure, targeted lists, controlled volume, and a feedback loop that improves every send.

The teams that win are not sending more generic email. They own the system end to end, measure the right signals, and move quickly when the market tells them what is working.

Ken combines human strategy with owned infrastructure so the work compounds instead of resetting every time a vendor or inbox rule changes.